What gets in the way
A lead can look successful in an ad platform yet fail to reach the CRM with the context a BDC or sales team needs.
How we handle it
First, get clear on the car, offer, customer path, and person responsible for the next step. Then build around the systems the dealership already uses. The point is to make the next conversation easier for the team, not to create another dashboard to babysit.
What is included
Customer and vehicle mapping, VIN/stock/price fields, source mapping, ADF/XML formatting, test leads, delivery checks, error logs, and fallback notifications.
ADF/XML delivery path
Sanitized example
<adf>
<prospect><requestdate>2026-07-28T14:30:00</requestdate>
<customer><contact><name part="full">Sample Shopper</name></contact></customer>
<vehicle year="2024" make="Example" model="SUV" vin="SAMPLEVIN" stock="SAMPLE-01" />
<provider><name>NXS Leads Campaign</name></provider></prospect>
</adf>What success should look like
Keep the source, offer or vehicle, and contact details with the inquiry long enough for sales or BDC follow-up. Then look at calls, forms, conversations, CRM records, appointments, and outcomes when the dealership can share them.
Before anything goes live
Website, inventory, CRM, analytics, and vendor requirements are checked first. Whenever data passes between systems, send a test, confirm what arrived, and document who owns the next step.
Common misses
- Promoting a vehicle that is no longer available.
- Calling a campaign successful because clicks or forms went up.
- Handing a team a lead with no vehicle or source context.
- Assuming an integration works because it was switched on.
What this will not do
CRM providers may require sender approval, lead-provider setup, source mapping, format testing, and delivery verification. Universal compatibility is never assumed.
Questions people ask
What types of dealerships does NXS Leads work with?
NXS Leads is built for independent and franchise dealerships, dealer groups, pre-owned automotive retailers, and luxury or performance dealerships that need practical marketing and lead workflows.
Can leads be sent to our current CRM?
Applicable campaign leads can be prepared for the dealership’s designated CRM workflow. Sender approval, source mapping, provider setup, format testing, and delivery verification are confirmed before relying on a connection.
What is ADF/XML?
ADF/XML is a structured automotive lead format commonly used to send shopper, vehicle, source, and comment data through a CRM email workflow.