How the work gets done

Audit. Build. Connect. Improve.

There is no useful shortcut around understanding the dealership first. The plan should fit the inventory, the people, and the systems already in place.

Diagnose the gaps

Audit

Look at inventory, the website, current campaigns, CRM routing, lead response, creative, reviews, tracking, and the vendors already involved.

Set the plan

Build

Set the strategy, campaigns, creative, landing pages, AI tools, messages, and reporting plan around what the store actually needs.

Verify the handoff

Connect

Test forms, calls, CRM delivery, ADF/XML, source mapping, notifications, and the handoff before relying on it.

Make better decisions

Optimize

Review lead quality, inventory changes, search terms, creative, follow-up, appointments, outcomes, and budget decisions.

Make the handoff real.

Before a team is asked to work a lead, make sure the form, call path, campaign details, CRM routing, and ADF/XML delivery have been checked. That is how an inquiry becomes something the BDC or sales team can use.

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